Social Media campaigns seem to be a rising trend. The first thing that comes to mind when I think of one is Dove. They have been great about promoting their most recent campaign via Twitter.
For quite awhile now Dove has been all about “Real Beauty.” Learning to love the body you have and the person you are. They originally launched the campaign in 2004 with the intention of redefining beauty. In the social mission for the Dove campaign it says:
The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty.
More recently however I have notice Dove becoming more and more prevalent on Social Media. I have had several friends share articles, pictures and videos promoted by Dove. I also really love the idea behind their campaign it goes back to what I talked about in my last blog. They are targeting females by hitting them where it counts. Body issues and beauty is a huge thing for women. By saying that its OK to be you is definitely going to get our attention and we are going to want to support you.
A recent video that I saw on Twitter really caught my attention.
I just watched it out of curiosity but then it really stuck with me. I ended up talking about it with me friends which then sparked a conversation.
Social Media campaigns don’t just have to be for products however, they can be for anything. You can also start one simply just by creating a hashtag and its more than likely to catch on. Going back to Dove, they have been using the hashtag #beautyis. Other popular hashtags are the one associated with the Invisible Children #KONY2012, I remember that was how I learned about everything that was going on.
1. The Human Rights Campaign for marriage equality
I don’t think anyone could go through Facebook without seeing one of those equality pictures
2. The Dove Real Beauty sketches
See I told you they were great.
3. General Mills Hello Cereal lovers.
And so many more! I encourage you to check out that article to see them all.
Basically I think that Social Media campaigns are genius, they are up to date and travel fast. Let me know what you think!