#SMCampaign

Social Media campaigns seem to be a rising trend. The first thing that comes to mind when I think of one is Dove. They have been great about promoting their most recent campaign via Twitter.

For quite awhile now Dove has been all about “Real Beauty.” Learning to love the body you have and the person you are. They originally launched the campaign in 2004 with the intention of redefining beauty. In the social mission for the Dove campaign it says:

 

The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty.

More recently however I have notice Dove becoming more and more prevalent on Social Media. I have had several friends share articles, pictures and videos promoted by Dove. I also really love the idea behind their campaign it goes back to what I talked about in my last blog. They are targeting females by hitting them where it counts. Body issues and beauty is a huge thing for women. By saying that its OK to be you is definitely going to get our attention and we are going to want to support you.

A recent video that I saw on Twitter really caught my attention.

I just watched it out of curiosity but then it really stuck with me. I ended up talking about it with me friends which then sparked a conversation.

 

Social Media campaigns don’t just have to be for products however, they can be for anything. You can also start one simply just by creating a hashtag and its more than likely to catch on. Going back to Dove, they have been using the hashtag #beautyis. Other popular hashtags  are the one associated with the Invisible Children #KONY2012, I remember that was how I learned about everything that was going on.

bestof2013-3
http://www.postano.com/blog/13-best-social-media-campaigns-of-2013

Some of the best Social Media campaigns from 2013: 

1. The Human Rights Campaign for marriage equality

I don’t think anyone could go through Facebook without seeing one of those equality pictures

hrc-equality-signs

 

2. The Dove Real Beauty sketches

See I told you they were great.

3. General Mills Hello Cereal lovers.

 

And so many more! I encourage you to check out that article to see them all.

 

Basically I think that Social Media campaigns are genius, they are up to date and travel fast. Let me know what you think!

 

Cheers,

Emma

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Does Emotion Sell?

If a company sold to your emotions rather than your fashion taste would you buy it? Do you think people support companies more when they have an emotional connection to them?

There is a chance that marketing is changing. Companies are going to start tugging at your heart strings rather than forcing products down your throat. They will sell you an idea, something you can identify with. One example of this is United Colors of Benetton, they are a clothing company but by looking at their ads you can’t really tell.

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Looking at some of their ads what is your reaction? I know I immediately think race and oppression, not once do I think clothes. Would you buy from a company like this or does it make you cringe and turn away. In my opinion the idea behind it is for you to identify with the issues they are standing for and then in return support their business.

Lets compare these ads to other big name clothing brands.

abercrombie-and-fitch

Abercrombie & Fitch. They are known for having rather scandalous advertising and I suppose in away this is similar to what United Colors of Benetton are doing, but really its not. I mean one company is making a statement about strong and controversial political topics while the other is selling sex. But hey, to each their own.

Another company that has tried selling emotion is Wren Studio. A few months ago they released a video to debut their new collection. The video was called “First Kiss” and it was a variety of complete strangers kissing for the very first time.

Just until a few days ago I had no idea that video was an ad for a clothing company, however I absolutely loved the video! I thought it was beautiful.

There have been several articles and blogs written about it arguing whether or not it was successful. Some saying that “It’s a beautiful short film that does absolutely nothing to sell clothes or leave any sort of brand impression for Wren,”  while other articles rave about its success. Business Insider said “Traffic to the Wren website is up 14,000%, and 96% of those visitors are new to the site. Sales in the online store are up over 13,600% compared to the week before First Kiss was released.”

So who do we believe? The people saying it was pointless but a beautiful video? Or the ones saying it was tremendously successful on all levels? I suppose it’s up to us individually to decide how we feel about the video and then go from there.

Whats your opinion? Is this a successful way of advertising a business? Does emotion sell?

Cheers,

Emma